Again, the trend was simple: baggy with bold colorsįUBU started with similar ideas as Cross Colours they wanted to be supported and raise awareness as a black owned brand and business. Wearing these items symbolized success in the hip hop game, as artists such as 2Pac and Nas advertised the brand. Starter jackets, snap backs, and baggy everything made 90’s hip hop fashion big, both in the market and aesthetically.Īside from Cross Colours, Karl Kani founded and ran his own eponymous fashion brand, as his pieces were worn and advertised by top hip hop artists all around. ![]() Transitioning out of the late 80’s and early 90’s Black Nationalist color schemes, Cross Colour kept the color blocking but added a new touch by enhancing their gear to make it more wearable for the new generation. With their rising fame came the chance for them to create trends and style. Dre, Sean “Puffy” Combs, Nas, and Snoop Doggy Dogg, the evolution of the rap game changed entirely. Through artists such as 2Pac, Notorious B.I.G., Dr. It’s no surprise that these events began to spark more passionate and controversial music, resulting in censorship, protests that lead to pulling albums off the market, and even the LA riots. The era was full of drama to say the least, ranging from lawsuits with Vanilla Ice to Rodney King’s beating. We wanted to get in one little fight and have our moms get scared so we too could move in with our aunties and uncles in Bel Air.Īside from the bad puns, trends in the 90’s were brought to us in part by the greatest artists in hip hop, with these artists building fame through their music as well as responses they received from their controversial lyrics. We wanted to be known, infamous, even notorious, but we didn’t want to get too big in the scene.ĥ. We wanted to be very cool, like an Ice Cube or Ice T.Ĥ. We wanted to be legitimate MC’s, but in a very humble manner and not like some sort of tool.ģ. We wanted to be in a tribe that was referred to as ‘Quest’Ģ. As 90’s hip hop began to transition from the funky 80s, we all just aspired to be a few things:ġ. With color palettes ranging from Black Nationalist to neon everything, the 90’s were jam packed with trends that are still so relevant today. Some of us were Saved by the Bell, but for hip hop and its fashion, the 90’s aspired to be the Freshest Princes (and Princesses). See images from the premiere by photographer Courtney Sofiah Yates below.The 90’s: the decade when everything seemed so right, when our biggest issue was if our Tamagotchi was dead or not, when everything could be answered with a bucket of slime on Nickelodeon. “This film gives unsung heroes a chance to share their stories, journey, and contributions.” You see it everywhere, every day, all day,” she said. Hylton added that hip-hop fashion has evolved significantly over the years. ![]() Blige’s “All That I Can Say”, from her album Mary, and Noble Jones, the director, trusted me to come up with the kind of looks that had a modern-day urban glamour that he wanted to set against New York City backdrops.” Hylton styled Blige in a ruby-red feathered cowboy hat and matching mink halter top paired with jeans trimmed down the sides in red mink, made by the late legendary furrier Nija Battle. ![]() “In 1999, I worked on the video for Mary J. Like that of other hidden figures of hip-hop fashion, Misa’s work has been spotlighted on ’90s-inspired IG accounts like and rocked so many Yeehaw looks in the 1990s!” she told the Cut. She’s also behind Beyoncé’s customized MCM bodysuit in the “Apesh*t” video, which came out last year. ![]() Hylton created the color-saturated looks for Lil’ Kim’s 1996 “Crush on You” music video and her purple-pasty outfit from the 1999 VMAs. One such woman is Misa Hylton, a stylist who started her career in the ’90s whose designs are still copied today she’s now MCM’s new global creative partner. “After watching the film, I think the audience will be surprised about how many styles and trends they recognize but have not connected with specific women,” Dirk Schonberger, MCM’s global creative officer, told the Cut at the premiere. Blige the trailblazing streetwear designer April Walker, who is the mastermind behind the Walker Wear brand Dapper Dan, the luxury reconstructive fashion designer Kerby Jean-Raymond, founder of the menswear label Pyer Moss Nikki Ogunnaike, style director of Elle magazine and the TV and radio personality Bevy Smith. The film shines a light on the innovators of hip-hop fashion, especially the women of color. Last Thursday at the Tribeca Film Festival, the luxury lifestyle brand MCM debuted a documentary called The Remix: Hip-Hop x Fashion.
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